Now, let’s go back to our hypothetical company, YanKenPo. However, if your logo commands attention and a good deal of customer recognition, or if you are concerned about competitors using a similar logo, you may want to consider trademarking it. Because standard character marks protect the mark in any font size, style, or color, if your logo contains the name of your business, then nobody who offers the same goods or services would be able to copy your logo even if you only registered your standard character mark. With their generous set of rights, standard character marks allow you to preserve near-complete control over your business name. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself. Higher value tends to lie in name recognition rather than familiarity of a logo. This will be a trademark application for the black and white version of the logo so that you have protection over any color versions of the logo as well. If you want to make a design change, you’ll have to file again.Ī “Design Mark” will provide protection for the business’ logo. Special form rights protect only the particular style registered.
This type of protection is ideal for companies looking to protect a distinctive visual aesthetic or signal, but it is fairly limited. You can also register a stylized design known as a “special form mark,” or “design mark.” Special form marks protect a specific combination of stylized lettering, a design element such as a logo, or both.
Patent and Trademark Office, the rights in a standard character mark “reside in the wording,” allowing you to “use and protect the mark in any font size, style or color.” Standard character marks offer the broadest possible rights of any single form of trademark protection, but do not protect special designs and coloration.Ī “Standard Character Mark” will provide protection for the name of the business or the slogan for the business, and provides the exclusive right to use the name/slogan in any form in combination with the categories of goods and services that we identify in the application. You can register your business name or slogan as a “ standard character mark”, which is any combination of letters and numbers with no reference to style, design, font or color. What’s The Difference Between Trademarking a Name versus a Logo? The logo for the company contains the word “YanKenPo” in a stylized font along with other unique design elements. To better illustrate these terms, we’ve come up with the hypothetical company YanKenPo, Inc., whose officers are considering trademarking YanKenPo’s name and logo. This article describes the differences between these various types of trademarks and the considerations for entrepreneurs interested in trademark protection. However, we are often asked whether it makes sense to trademark the name or slogan of a business, the logo for the business, or both. Are you running a new business, and looking to protect the equity in your name and your logo? Filing for federal or state trademark protection may be the right move for you.
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